Thinking Caps
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Thinking Caps
It's our business here at Thinking Caps Design. We design experiences for brand identity, wayfinding, and interpretive information systems in the built environment. We connect people to places through award-wining environmental graphic design solutions. Crafting an authentic sense of place is our passion. Our studio infuses projects with character and vibrant personality using a toolbox of color, form, typography and materials.

We aspire to creative collaboration in the studio, with our clients, with architects and city planners, and with allies in the fabrication industry. Wherever you are going, we can help you get there. Urban Phoenix is our home, but we are local to the entire southwest serving clients with healthcare, higher education, real estate development, hospitality, transportation, cultural and civic projects.

Thinking Caps Design celebrates more than 20 years of innovative design solutions. We believe that just as important as the first impression we make is the lasting impression we leave.
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When Sunset Magazine went searching for the Best Places to Live and Work, it quickly sighted in on Flagstaff, Arizona for its beauty and appealing outdoor recreation.
We couldn't agree more.
So it was with great enthusiasm that Thinking Caps Design engaged with Coconino County Parks and Recreation on a new project for one of its premier outdoor destinations - Fort Tuthill County Park.
Thinking Caps Design was chosen to craft new identity, interpretive and wayfinding systems that demonstrate the county's natural pride for this showcase park.
Sometimes it happens in incremental steps too, but at Thinking Caps Design all change is good.
Our experienced team anticipates it, providing clients with graphic solutions that evolve as their environment changes with time.
By developing a master plan that anticipated growth and structured an appropriate hierarchy for its signage program, GWCC was able to improve the campus experience with smart, integrated information and brand presentation.
Take for example, the progression of work at GateWay Community College (GWCC) - a campus of the top-rated Maricopa Community College District.
It's sun that draws retirees to Arizona, but it's fun that keeps them here.
This proven formula was pioneered by active adult golf communities like Sun City West which offered recreational amenities for an on-the-go lifestyle.
It was so successful that 55 became the new 40 as advertising portrayed silver-haired couples cutting loose on the back nine.
Sun City West is now approaching middle-age with that same bounce in its step thanks to a stylish makeover of their iconic brand led by Thinking Caps Design.
It's a sign of the Southwest's appeal.
Taylor Morrison, one of the nation's largest home builders, has more than 50 residential communities for buyers to choose from in the Phoenix metro area.
The nation's 6th largest city has one of the most dynamic housing markets nationwide.
Competition is relentless, so builders look for every advantage to connect with home buyers.
Taylor Morrison turned to Thinking Caps Design to bring cachet to the personalities of several upscale communities in their pipeline.
Looking to its future, Yavapai Community College (YCC) wanted a plan of action.
A new Master Plan for its Prescott and Verde Valley campuses would help the college strategically prepare to make decisions about capital allocation and development, but perhaps there was something more ethereal.
A college campus experience expresses the quality of an institution's academic and social mission.
But a campus also sustains the aspirations of real people in the rural communities that are its home.
In order to design strategies that are sustainable and realistic, it is essential to gather a breadth of input from individuals with expertise and knowledge of the college's history and culture.
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