Why should I have a sign? is a question often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse oriented business, good signage can be the difference between the success or failure of the business. The profile of your trade area also impacts your signage needs. Signs are the most affordable means of advertising for many businesses, and most businesses -new or not -- don't have a dollar to waste.
The United States Small Business Administration Bulletin Number 101 on signage for businesses says, ".signs are the most effective, yet least expensive form of advertising for the small business." What's more, signs are always on the job for you, advertising 24 hours a day, 365 days a year. The high visibility it offers is a sure way to get visitors in your store and increase your sales right away.
The United States Small Business Administration Bulletin Number 101 on signage for businesses says, ".signs are the most effective, yet least expensive form of advertising for the small business." What's more, signs are always on the job for you, advertising 24 hours a day, 365 days a year. The high visibility it offers is a sure way to get visitors in your store and increase your sales right away.
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