Locally owned, Drive-By-Signs has provided outdoor advertising within the city of Watertown, South Dakota, and surrounding communities for 25 years. Beginning with a single structure in 1989 and with a firm commitment to both service and quality, we have since grown to become the recognized leader in outdoor media within our marketing area. In keeping with our growth, expanding yours is our primary objective.
Our belief is that this can only be accomplished with an ongoing dialogue that extends well beyond the initial lease agreement and can best be summed up in two words, "WE LISTEN". Often times, beginning with a simple line drawing or sketch, we guide each of our clients thru the production steps necessary in achieving a functional message. This is best achieved by combining our knowledge with the input of the person who knows your business best.
Our belief is that this can only be accomplished with an ongoing dialogue that extends well beyond the initial lease agreement and can best be summed up in two words, "WE LISTEN". Often times, beginning with a simple line drawing or sketch, we guide each of our clients thru the production steps necessary in achieving a functional message. This is best achieved by combining our knowledge with the input of the person who knows your business best.
Services
Fundamentally, the purpose of any type of advertising is to increase the awareness of a product or service.
While each media has a certain audience, billboards are unique in that they work for you 24/7.
For what you might spend for a small display message, about the size of a business card, often times you can have a billboard for a full month.
While your print ad will be in the trash the following morning, your billboard message continues to keep your name front and center, exposed to tens of thousands of potential customers daily, for only pennies per hour.
While each media has a certain audience, billboards are unique in that they work for you 24/7.
For what you might spend for a small display message, about the size of a business card, often times you can have a billboard for a full month.
While your print ad will be in the trash the following morning, your billboard message continues to keep your name front and center, exposed to tens of thousands of potential customers daily, for only pennies per hour.
Does outdoor advertising work for everyone?
Absolutely not, no more than any type of advertising should be considered a "one type fits all" solution for reaching a specific audience.
With this being said, we invite you to take a short trip with us as we attempt to provide you with some facts about outdoor advertising and how it might relate to your business.
Absolutely not, no more than any type of advertising should be considered a "one type fits all" solution for reaching a specific audience.
With this being said, we invite you to take a short trip with us as we attempt to provide you with some facts about outdoor advertising and how it might relate to your business.
If your message brings one-tength of 1 percent of this yearly total to your door, this would equal 2,000 potential sale opportunities per year.
And, if you're successful in selling only 10 percent of those walking through your doors, this would total 200 additional sales per year.
Whether you're selling automobiles, real estate, computers, have a medical practice or any one of a hundred other types of businesses, this number is huge and well within the realm of being reasonable.
And, if you're successful in selling only 10 percent of those walking through your doors, this would total 200 additional sales per year.
Whether you're selling automobiles, real estate, computers, have a medical practice or any one of a hundred other types of businesses, this number is huge and well within the realm of being reasonable.
Is a right hand read better than a cross read?
We filled in the space between our stacker units and then converted the structure into huge single facings.
This resulted in message facings ranging from over TWO STORIES in height to some that are only a few feet short of being THREE STORIES tall.
The response from both the clients and viewers have been extremely positive in that the rate difference is often or very near the same.
We filled in the space between our stacker units and then converted the structure into huge single facings.
This resulted in message facings ranging from over TWO STORIES in height to some that are only a few feet short of being THREE STORIES tall.
The response from both the clients and viewers have been extremely positive in that the rate difference is often or very near the same.
Keep in mind, a billboard message DOES NOT necessarily have to be heading in the direction of your business for it to be successful.
This is particularly true when the message relates to a business or service that's not considered an immediate destination such as a restaurant, motel, etc.
During our conversations we pride ourselves on truly listening.
Under your guidance and direction, we put together an initial billboard design.
More often than not, and with the input you provide, we make whatever changes you feel are necessary, both in copy and color.
This is particularly true when the message relates to a business or service that's not considered an immediate destination such as a restaurant, motel, etc.
During our conversations we pride ourselves on truly listening.
Under your guidance and direction, we put together an initial billboard design.
More often than not, and with the input you provide, we make whatever changes you feel are necessary, both in copy and color.
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