The Sparky Potter Design Group and Wood & Wood Sign Systems is a unique, full service, custom design house dedicated to the fine art of designing attractive logos and crafting innovative design/build sign solutions. With over forty-five years of experience, Wood & Wood has honed their processes, receiving accolades for their ability to translate corporate, commercial and institutional brands into comprehensive exterior and interior sign systems.
By integrating wayfinding systems, pedestrian friendly streetscape programs, interpretive sign systems, storefronts, architectural millwork and displays Wood & Wood is able to assist clients with their diverse and individual needs. Wood & Wood is proud to be the recipient of over sixty international, national and industry design awards. Founder, Sparky Potter is also a regular contributor of articles to national and international trade publications as well as a member of the Sign of the Times advisory board.
This book is full of fond memories of Wood & Wood's creative journey, highlighting a playful, personal view of designing decades of artistic signs, custom millwork and three-dimensional art.
By integrating wayfinding systems, pedestrian friendly streetscape programs, interpretive sign systems, storefronts, architectural millwork and displays Wood & Wood is able to assist clients with their diverse and individual needs. Wood & Wood is proud to be the recipient of over sixty international, national and industry design awards. Founder, Sparky Potter is also a regular contributor of articles to national and international trade publications as well as a member of the Sign of the Times advisory board.
This book is full of fond memories of Wood & Wood's creative journey, highlighting a playful, personal view of designing decades of artistic signs, custom millwork and three-dimensional art.
Services
It has been Sparky and Peggy Potter's pioneering spirit, artistic flare and creative process that has cultivated such an impressive client base at Wood & Wood.
In 1972, when other sign companies were promoting the use of metal and plastic, Wood & Wood Sign Systems was one of a few sign companies in New England promoting the use of wood.
The couple saw an opportunity and began carving a niche by focusing on a high degree of art and "Old World" craftsmanship, thus establishing the benchmark for a new industry.
In 1972, when other sign companies were promoting the use of metal and plastic, Wood & Wood Sign Systems was one of a few sign companies in New England promoting the use of wood.
The couple saw an opportunity and began carving a niche by focusing on a high degree of art and "Old World" craftsmanship, thus establishing the benchmark for a new industry.
Sparky Potter and Wood & Wood's team of craft people provide design, fabrication and installation of signs and custom products.
We firmly believe that a product succeeds or fails "by design."
To ensure the highest percentage of success for an investment, we design by collaboration with the client being at the leading edge.
Everyone working at Wood & Wood takes part in the design process, and often times the client brings in a design firm as an addition to this team.
Whether Wood & Wood initiates or inherits the design, we pursue solutions that are appropriate, budget conscious and memorable.
We firmly believe that a product succeeds or fails "by design."
To ensure the highest percentage of success for an investment, we design by collaboration with the client being at the leading edge.
Everyone working at Wood & Wood takes part in the design process, and often times the client brings in a design firm as an addition to this team.
Whether Wood & Wood initiates or inherits the design, we pursue solutions that are appropriate, budget conscious and memorable.
A monument sign can greatly enhance the look and appeal of your property or business site.
Working in collaboration with you and your landscape architect, Wood & Wood is ready to create a compelling entryway to your resort, hotel, golf course, restaurant or business by focusing on your branding intent and regional characteristics.
Sparky Potter's award winning designs can offer a memorable statement to your entrance.
Wood & Wood also recently took top ten honors in Sign Business - Portfolio 2005 for the Moonlight Basin Resort gateway monument sign in Big Sky, MT.
Working in collaboration with you and your landscape architect, Wood & Wood is ready to create a compelling entryway to your resort, hotel, golf course, restaurant or business by focusing on your branding intent and regional characteristics.
Sparky Potter's award winning designs can offer a memorable statement to your entrance.
Wood & Wood also recently took top ten honors in Sign Business - Portfolio 2005 for the Moonlight Basin Resort gateway monument sign in Big Sky, MT.
Wood & Wood has been designing, fabricating, installing and maintaining custom sign systems for over thirty-eight years.
It can be a great asset to use Sparky Potter Design Services during the early stages of designing your wayfinding sign system in order to achieve the most successful sign strategy.
A well planned sign system can provide aesthetic, as well as monetary benefits.
Whether it's a monument entrance sign that welcomes guests, an attractive group of vehicular/pedestrian directional signs to help visitors find their destinations, or storefront signage that adds a unique personality to the business, Wood & Wood's award winning formulas have proven to be a good investment for our clients.
It can be a great asset to use Sparky Potter Design Services during the early stages of designing your wayfinding sign system in order to achieve the most successful sign strategy.
A well planned sign system can provide aesthetic, as well as monetary benefits.
Whether it's a monument entrance sign that welcomes guests, an attractive group of vehicular/pedestrian directional signs to help visitors find their destinations, or storefront signage that adds a unique personality to the business, Wood & Wood's award winning formulas have proven to be a good investment for our clients.
Wood & Wood's custom wall mounted signs are often referred to as fascia signs, which are placed on a building's fascia boards or horizontal band between the storefront and the second floor, primarily above the entrance door.
A group of two vertically wall mounted signs are also very effective on the corners of the building.
A classic storefront works best when a wall mounted sign is combined with a projecting sign so the business can be viewed from every approach.
These two sign styles are often incorporated in Sparky Potter's distinctive storefront designs.
A group of two vertically wall mounted signs are also very effective on the corners of the building.
A classic storefront works best when a wall mounted sign is combined with a projecting sign so the business can be viewed from every approach.
These two sign styles are often incorporated in Sparky Potter's distinctive storefront designs.
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